INSIGHTS

Research, Data, and Stories in One Place

Access our latest insights, annual reports, case studies, and webinars—all created to support districts serving diverse and underserved student populations.

2025 Annual Report

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Buyer Insight
Article

Strengthening Evidence Use in Professional Learning: Evaluating Quality and Fit

March 2026 8 min to read

District leaders are deeply committed to selecting high-quality professional learning; it not only supports the successful implementation of instructional materials,…

Article

Strengthening Evidence Use in Professional Learning: How Districts Navigate Early Decisions

March 2026 7 min to read

High-quality curricula can have a significant impact on student outcomes, but strong materials on their own are not enough; teachers…

Article

Engaging Evidence in EdTech Purchasing: Closing Gaps in Final Selection

February 2026 8 min to read

As districts wrap up EdTech pilots and move toward final product selection, internal and external pressures can intensify. The final…

Article

Engaging Evidence in EdTech Purchasing: Improving Product Evaluations

February 2026 9 min to read

EdTech holds real promise for addressing learning gaps when tools are well-designed, well-implemented, and aligned with student needs. However, districts…

Article

Engaging Evidence in EdTech Purchasing: Strengthening Early Signals of Need and Quality

February 2026 9 min to read

With thousands of EdTech products on the market, district leaders face an incredibly complex landscape when deciding which tools to…

Article

Engaging Evidence Use in EdTech Purchasing: Building Stronger Product Pilots

February 2026 8 min to read

Piloting is widely viewed as a best practice in EdTech procurement: 84% of districts agree that products should be piloted…

Article

Strengthening Curriculum Purchasing Decisions: Executing Successful Adoptions

February 2026 7 min to read

One of the highest-friction points in curriculum adoption occurs after districts have decided what to buy. The purchase phase of…

Article

Strengthening Curriculum Purchasing Decisions: Turning Pilot Evidence into Action

February 2026 8 min to read

One in two district leaders report that the curriculum their district pilots is also the one they adopt.1 This pattern…

Article

Strengthening Curriculum Purchasing Decisions: Designing Meaningful Pilots

February 2026 9 min to read

While 86% of districts consult evidence when selecting curriculum, far fewer maintain the same rigor during testing and implementation.1 In…

Article

EdSignals Studio Annual Report 2025

February 2026 1 min to read

The K-12 marketplace is complex; district leaders constantly sift through vast amounts of information to find evidence of quality around…

Webinar

Bridging the Gap: Connecting District Needs with EdTech Solutions That Work

February 2026 3 min to read

Our webinar featured a research presentation and panel discussion on key themes in quality EdTech adoption. Our expert panelists were:…

Article

Strengthening Curriculum Purchasing Decisions: Promoting Evidence-Based Evaluations

December 2025 7 min to read

Choosing high-quality instructional materials plays a crucial role in improving student learning and closing achievement gaps; yet 70% of district…

Article

Strengthening Curriculum Purchasing Decisions: Mobilizing Effective Evaluators

December 2025 9 min to read

The early weeks of curriculum adoption shape the choices and challenges that follow, well before materials are reviewed and programs…

Article

Strengthening Curriculum Purchasing Decisions: The Early Stages

November 2025 9 min to read

Curriculum purchasing decisions begin long before committee meetings and vendor pitches. Early on, district leaders notice signs that current learning…

Success Story

Identifying and Utilizing Effective Marketing Channels

November 2025 6 min to read

Numerous organizations, particularly those of smaller or recent establishment, face the challenge of broadening their user base, especially when district…

Buyer Insight

District Buyer Segments in an Underdeveloped Professional Learning Ecosystem

November 2025 5 min to read

While many districts still choose to develop professional learning internally, we identified three distinct segments of district leaders responsible for…

Buyer Insight

How District Size and Demographics Define EdTech Buyer Segments

November 2025 5 min to read

EdTech adoption ranges from solo efforts to committee-led reviews. We explore the procurement cycle and the unique barriers faced by…

Buyer Insight

How District Size and Demographics Define Core Curriculum Buyer Segments

October 2025 5 min to read

Core curriculum purchasing is a six-stage journey that varies widely across districts. We identified three market segments (Champions, Negotiators, and…

Success Story

Establishing Trustworthy Brand Awareness

October 2025 6 min to read

An organization was looking to understand and address two things about the non-users of its evidence on quality professional learning…

Success Story

Designing Impactful Quality Seals to Engage Users

October 2025 6 min to read

Quality seals or quality certifications are used in different ways across the professional learning, core curriculum, and education technology (EdTech)…

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