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The Market Signals Studio empowers educational leaders to make confident, evidence-based decisions about instructional materials. Through partnerships with market actors such as quality arbiters, professional learning providers, and educational intermediaries, we provide targeted assistance and facilitate knowledge sharing that strengthens the entire K-12 education community.
What the studio does
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Empowering Partners with a Capacity-Building Toolkit
We equip our partners with a dynamic toolkit built from real-world experience and rigorous research. Through personalized technical assistance guided by this toolkit, we help our partners build capacity and transform their strategic vision into reality. Our proven approaches help partners sharpen their market strategies and connect more effectively with K-12 district leaders, ultimately driving smarter, more evidence-based decisions.
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Generating Insights as a Research Hub
By studying how district leaders make purchasing decisions, we continuously uncover the key factors that drive or hinder effective procurement. We transform these insights into an evidence uptake framework that help our partners amplify their impact and create lasting change in K-12 education.
About Us
We help K-12 market actors through both strategic, long-term support and short-term tactical assistance. Using a comprehensive capacity-building toolkit developed from extensive research, the Studio provides tailored technical assistance to refine go-to-market strategies, enhance value propositions, and build lasting internal capabilities. Acting as a research hub, the Studio gathers insights from district buyers and applies the evidence uptake framework to inform strategies and overcome procurement barriers. Through targeted behavioral experiments, user flow analyses, interventions, and collaboration within studio cohorts of partners, we achieve immediate results while building sustainable practices that amplify quality signals and evidence-based decision-making across the education ecosystem.
Who the studio helps
The Market Signals Studio supports equity-oriented market actors working in the K-12 educational space. This includes non-profit organizations committed to advancing high-quality instructional materials and professional learning. Whether large, established organizations or smaller, emerging actors addressing critical gaps, the Studio assists those committed to amplifying quality signals and fostering evidence-based decision-making. We prioritize partners with a focus on benefiting priority districts and students, and those contributing to improved student outcomes in mathematics.
We look for partners with a strong evidence base, emphasizing those who approach evidence creation strategically and objectively. Partners should leverage robust methodologies and align their research with actionable goals.
FAQs and Glossary
The Market Signals Studio is a nonprofit initiative designed to enhance the adoption and impact of high-quality K-12 educational materials and professional learning supports. It provides strategic and tactical assistance to help equity-oriented market actors achieve their goals and foster evidence-based decision-making in school district procurement processes.
The Studio supports 501(c)(3) public charities focused on K-12 education, particularly those serving CA, TX, FL, and NY. The Studio works with both established and emerging organizations committed to improving student outcomes.
The Studio works in 6-month cohorts of 2-4 partners at a time. We offer strategic, long-term assistance to refine go-to-market strategies and build internal capabilities, as well as short-term tactical support through behavioral experiments, user flow analyses, and targeted interventions for immediate impact.
A good contender is a K-12 education-focused nonprofit or charity with a strong evidence base, a commitment to impacting priority students, and a capacity for growth. The organization should align with the Studio’s goal of enhancing quality signals and evidence uptake in the education ecosystem.
After reviewing eligibility criteria, submit an application here or reach out to us with your questions.
In the district purchasing context, evidence refers to objective information generated by research that helps an educational leader decide among options for curricula, edtech, professional learning services, or other instructional materials.
Priority students are historically or presently underserved in the education system due to structural inequalities. This includes black and latinx students, as well as students of low socioeconomic status. Priority districts have a student population comprised of 50% or more priority students.
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We work with organizations of all kinds to develop customized solutions to social challenges.
This project was built in partnership with The Decision Lab, a socially-conscious applied research firm that generates transformational change for people, products, and organizations using behavioral science.